| Description |
An information source for brand marketers, retailers, producers and suppliers. Site includes a member directory, research, events calendar and international links.
POPAI is an international trade association for the marketing at retail industry. Founded in 1936, POPAI celebrates its 70th anniversary with over 1,700 member companies representing Fortune 500 brand manufacturers and retailers, as well as, marketing at retail producer companies and advertising agencies from over 45 countries from around the world. Education, globalization, technology, advocacy and elevating Marketing at Retail as a measured medium on a par with print, broadcast, and other advertising mediums are the driving strategies behind POPAIs direction. Throughout the years we have focused on strengthening global partnerships, enriching our research & educational programs, and utilizing technology to better serve our members. |
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