| Description |
Non-profit organization serves as an education resource for business-to-business marketers. Site includes an events calendar, career opportunities, membership directory and award listings.
The Business Marketing Association is the leading professional resource for business to business marketers and communicators. Members are from corporations, agencies, consulting firms, and suppliers to the industry. The BMAs new Marketing Skills Assessment/Building/Certification (MSA/B/C) system was developed in response to a greater demand on the part of CEOs and senior management to hold marketing managers accountable for producing measurable sales results from their companys marketing programs, and to make company marketing programs more responsive to the companys sales effort. |
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