| Description |
Boston based firm specializing in planning and placing all types of media.
For over a quarter of a century, Yellin/McCarron has been creating successful media strategies for clients in the fields of health care, finance, retail, theater, advocacy, and politics. We work with all types of media from traditional advertising like broadcast, outdoor and print to cutting edge Internet technology and guerilla marketing techniques. We utilize a holistic approach, designing campaigns which take advantage of the strengths and weaknesses of each medium. Our philosophy is in our name Media Management. We believe that strategic media buying involves more than racking up as many gross rating points as possible for the least amount of money. |
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