| Description |
Small business advertising tips, advice, examples and links to service providers in the yellow pages industry.
The Yellow Pages Commando is a creation of Dick Larkin. It all started when I needed to get our 2,000+ sales representatives to pay attention to selling internet products. To get their attention, I started writing about things that were near and dear to their wallet. Understanding that salespeople need to find humor in everyday situations, I started including jokes, funny photos and brainteasers. They loved it. In fact, they loved it so much that they started sending the reports to their friends. Unfortunately, they were sending out our sales numbers along with the jokes. |
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