| Description |
Covering the early history of advertising in the United States, and drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University.
The Emergence of Advertising in America: 1850 1920 (EAA) presents over 9,000 images. The materials, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture. The purpose of the project is to make a range of important, interesting, and rare advertising items widely available for study and research, enhancing the usefulness of the illustrative material with essays, a timeline, and bibliographies. Advertising, as has been noted by many commentators, is such a pervasive feature of American life that our culture from the late 19th century onward cannot be fully understood without studying ads and the industry that created them. EAA provides the first broad, web-based collection of documents to aid in that study. |
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