| Description |
The Center collects, organizes, and provides access to a vast collection of textual and multimedia resources for the student, scholar, and businessperson.
By preserving historical records and archives and sponsoring related programs, the John W. Hartman Center contributes to the study of sales, advertising and marketing in society. The Hartman Center holds an extensive collection of over 3,000,000 items correspondence, publications, advertisements, photographs, slides, films, books and serials that document the history of advertising, sales, and marketing over the past two centuries. In addition to the J. Walter Thompson Company Archives, the most comprehensive historical record of any advertising agency, the Center contains the collections of other key companies and individuals in the dynamic fields of advertising, marketing and sales. |
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