| Description |
A non-profit trade body and professional institute for agencies in the UK's media and marketing communications industry. Features award, career, event and industry negotiation information, and over 500 links to related sites.
The role of the IPAs 55 strong staff is to serve, promote and anticipate the collective interests of IPA members; and in particular to define, develop and help maintain the highest possible standards of professional practice within the business. On a day to day basis we operate in a similar way to our agency members. Each IPA department manages a key aspect of the business, from Research to Creative, Production to Media, and through a dedicated group of agency people and committees is able to develop thinking and appropriate policy, publications, events and a range of support services for that part of the business. These different groups then report into the IPA Council which is responsible for the IPAs overall strategy and direction. |
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