| Description |
An organization of cable television networks and those serving the direct response advertising industry. Membership, roster, and event information.
EMMA was formed in 1982 by Direct Response television professionals as an informal forum to discuss problems, developments and the direction of the industry. Today, EMMAs meetings and social gatherings continue to address all aspects of the Direct Response industry. Our events offer networking opportunities with advertising agencies, cable representatives, telemarketers, clients, and others associated with the business. EMMA is dedicated to growing our industry through the sharing of knowledge, ideas and opportunities within the electronic marketplace. We strive to keep our members current with the latest news and technology in the television, Internet, and radio industries. |